The real thing actual jeans from the 1840s, but they are not Levi's
In-depth: Start-up manufacturer Half Century Jeans, however, is hoping to shine a spotlight on the fast fashion mentality by creating "indestructible" jeans - backed by a 50-year guarantee - and encouraging customers to "buy less and buy better" and, basically, keep the jeans forever rather than
Tom Cridland’s ‘Half Century Jeans’ Designed for 50Year Lifespan WWD
Half Century Jeans, which are currently available for pre-order on Kickstarter, are as comfortable as your favourite pair of jeans but are built from a special hybrid of materials, including Japanese selvedge denim sourced from Okayama, and ultra-durable Spectra fibres, which are 15 times stronger than steel cable. The brand's stylish.
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"Half Century Jeans are deeply personal. Unlike mass produced jeans that come with faux fading or holes, they are built to last your whole life and to look better with every day of further use.
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Thus, Half Century Jean were born. The jeans are built from a special hybrid of materials including Japanese selvedge denim sourced from Okayama, along with ultra durable Spectra fibres which are 15 times stronger than cable steel. Tom Cridland designs durable denim. The jeans, as their name denotes, have a lifespan of 50 years, and should.
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Half Century Jeans are built from a special hybrid of materials including Japanese selvedge denim,. [+] Half Century Jeans Ah, there's nothing quite like the feel of an old pair of jeans..
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Using selvedge denim is crucial to the design of the Half Century Jeans because it is more durable, better value in terms of cost per wear, made ethically and looks smarter. All cotton used in the production of Half Century Jeans is 100% organic. Organic cotton is free from pesticides, genetic modification and artificial fertilisers.
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The jeans are virtually indestructible (Half Century Jeans) It also means no rips, frays - as the jeans are made from Selvedge denim, which is created through a method of continuous.
Half Century Jeans Encourages Shoppers to ‘Buy Better’
In an exclusive conversation with Deborah Marx, the Managing Director of Tom Cridland Half Century Jeans sheds lights on growing avenues in sustainable fashion. Tom Cridland’s ‘Half Century Jeans’ Designed For 50-Year Life Span
UK Brand Claims Its Jeans Will Last a Half Century Sourcing Journal
Start-up manufacturer Half Century Jeans, however, is hoping to shine a spotlight on the fast fashion mentality by creating "indestructible" jeans - backed by a 50-year guarantee - and encouraging customers to "buy less and buy better" and, basically, keep the jeans forever rather than tossing them in the trash.
'Indestructible Jeans' Come With A HalfCentury Guarantee
3 Pairs Half Century Jeans. $223 USD $302 USD (26% off) £175 GBP. 3 Pairs of perfect fitting Half Century Jeans of your choice. Insanely durable selvedge denim backed with a 50 Year Guarantee. If anything happens to your jeans over the next five decades, we will repair or replace them free of charge. Included Items.
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Half Century Jeans says that any pair returned for replacement will be either repaired to sell second-hand or recycled to create something new using the materials. Target and Columbia Sportswear are two clothing retailers that are working to increase clothing recycling. Columbia announced last month that it is enhancing the purpose its.
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At any given moment, half the people on the planet are wearing them, according to James Sullivan, author of "Jeans: A Cultural History of an American Icon," who is among the diverse cast of.
Tom Cridland’s ‘Half Century Jeans’ Designed for 50Year Lifespan WWD
Half Century Jeans are built with a hybrid of long-lasting materials, spanning organic cotton Japanese selvedge denim, to Spectra fiber. The durable fiber, routinely used to produce ropes for extreme sports and make ballistic resistant vests, is said to be 15-times stronger than steel.
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It wasn't until the first half of the 20th century that blue jeans brands-among them Lee, founded by a hardware store owner in Kansas; Blue Bell, the North Carolina overall company that would.
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People are more interested in where their clothing was made, by whom, whether it was made ethically, what materials were used and to what extent sustainability is important to a brand." - Deborah.
