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What Is Web Copywriting? Web copywriting, also called "writing for the web," is the process of writing online content, ad copy, social media posts, and other marketing materials. Well-crafted copywriting can keep readers engaged and often leads them to take some form of action, such as making a purchase or submitting a form.
Copywriting Done Right 5 Brilliant Web Copy Examples
It is also a good example of SEO copywriting. If you search for "productivity platform" or "organize boards," there's a good chance that Trello is one of the top search results because of its stellar SEO copy. 4. Poo~Pourri. Poo~Pourri's entire website, from product page to FAQ, is a breath of fresh air.
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Keep your header copy concise and straightforward. Remember that the goal is to create a good user experience by making navigation intuitive for visitors. Label everything in the navigation menu with titles that clearly convey what your audience will find on that landing page. For example, label your blog as "Blog," "News," or something.
Copywriting Done Right 5 Brilliant Web Copy Examples
You can see this website copywriting example and many more on our Website Copy Services Page. 2. Basecamp. Basecamp is a project management software that was first released in the early 2000s. However, as remote work became the norm in recent years, it has been more relevant than ever, something that is reflected in its new website copy.
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Effective ad copy needs to convince potential customers that your product or service is worth paying for. Here are five examples of ad copy readers will remember. Dollar Shave Club. The Dollar Shave Club is a subscription service that sends customers a shipment of razor blades every month. The tagline is, "Shave Time. Shave Money."
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An example of web copy written using the voice of the customer. You can find examples of your customers' real language in a number of different ways; for example, reading customer reviews and conducting surveys are two of the best ways to gather this data, as they provide customers with ample opportunity to tell you about their problems in.
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Use Strong Call to Action. 4 Web Copywriting Best Practices for Beginners. 5 6 Great Website Copywriting Examples. 5.1 1. Basecamp - Leveraging the Power of Imagination for Conversion. 5.2 2. WordPress.org- When Simplicity Wins. 5.3 3. Google Ads - Action-Oriented and Positive Copy.
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It's not all bad news though, there's great copywriting work being done all over the web and there are tons of resources to learn the skills to serve the modern reader. In this post, we want to bring you the 5 best web copy examples to inspire you for your future writing endeavors. Happy scanning! 1.
Copywriting Done Right 5 Brilliant Web Copy Examples
5 Successful Website Copy Examples. The five examples found below are some of the well-written website copywriting examples that you may take inspiration from. The first three examples are more casual, conversational, and candid. The final two keep it professional yet engaging. 1. Cards Against Humanity
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Your copy is the first impression you give your audience. It's what drives people to click on links, share articles, or get more information about you. It's the reason why you need an excellent digital creator to help you churn out a quality copy. Web copy plays an integral role in the success of your B2B and B2C marketing.
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26. Casper. @casper. Casper is one of the most well-known names in the mattress and bedding industry. The copywriting used in this advertisement does an excellent job of using relevant keywords and taking advantage of the additional sections below the main text to highlight a new mattress, the Casper Wave Hybrid.
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I've already mentioned Donald Miller's company Storybrand previously in this post…but I had to add his website here as an example. StoryBrand Home Page - Donald Miller. When I first visited the StoryBrand home page, the copy immediately spoke to me as they help you "Clarify Your Message so that People Will Listen".
Copywriting Done Right 5 Brilliant Web Copy Examples
How to Write Web Copy 101: 10 Smart Tips. If you want to learn how to write web copy, follow these ten quick tips: 1. Keep scanning in mind. While people read books, people scan web copy. Because of this, you can't write the two things the same way. Web copy must adhere to the way that people read web copy, which means it must be.
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Copywriting Example #10: The Timeless Tagline. The job of a tagline is to sum up a key value proposition in a few succinct words. A great tagline is memorable (Nike: Just do it) and sets a brand apart from its competitors (Apple: Think different ).
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Well-crafted web copy can build your brand and hopefully lead to more sales. Your website is often the channel where customers will be purchasing items, and in order to convince buyers to trust your products, you need to have enticing marketing.. Arctic Haven Studio's about page is a great example of lengthier copy that works. Anna and Kelly.
Copywriting Done Right 5 Brilliant Web Copy Examples
5. Pourri. Another one of the best copywriting examples on this list is Pourri. The brand, known for Poo-Pourri, is a prime example of how to integrate your brand's unique tone and style throughout your copywriting. On their homepage, you'll find copywriting that uses phrases like "porcelain throne.".